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Catalina Danis and Alison Lee
Abstract:
Designing a computer-mediated communication system to
replace a face-to-face (f-2-f) process is a complex
undertaking. It is necessary to determine which of the
behaviors are critical to the operation of the process and
which are inefficiencies to eliminate. This requires that
behaviors be understood in terms of their intent or function
within the goal structure of the process. We explore this
issue for a face-to-face futures market whose management
is contemplating an electronic version of the market. Our
examination of the intent of traders' behavior raises two
important issues that will need to be addressed in any
electronic re-design. First, can the social fabric that enables
collaboration to occur under conditions of competition and
cooperation be supported in an electronic medium? Second,
will the removal of inefficiencies inherent in the f-2-f
process by a new electronic system destroy the very basis
for the operation of the market?
Keywords: Adversarial collaboration, accountability, behavioral intent, CBOT, commons problem, cooperation, and social cues.
To Be Presented as an Interactive Poster: ACM 2002 Conference on Computer Supported Cooperative Work.
Alison Lee.